This is a soft launch, which means you’re getting early access to our very first release of South Asian coffee blends.

These pre-orders help us learn what you love, what you want more of, and how we shape what comes next. Not all blends will return after this phase—so if something speaks to you, now’s the time to grab it.

Shipping Timeline

All pre-orders will ship on June 15, 2025. You’ll receive tracking info as soon as your order is on the way.

Free Shipping

To thank you for being an early supporter, we’re offering free shipping on all orders during the soft launch. Anyone who purchases a bag becomes part of our soft-launch crew and will receive special promos for future orders.

Soft Launch Perks

These gifts are exclusive to the soft launch—they’re here to thank you for helping us get started and won’t be part of our regular drops later on.

If you're going all in, here’s what’s waiting for you:

• Buy 4+ bags (can be shipped to different addresses) and you’ll get an invite to our launch party in NYC, plus priority access to all future events
  

• Buy 5+ bags and receive a collectible brass South Indian coffee filter
  

• Buy 8+ bags and we’ll also include a set of matching brass kaapi cups with your order
  

Stay Connected & Shape the Future

This isn’t just our story—it’s yours, too. As part of our soft-launch crew, we’ll invite you to share your thoughts through email or social media polls. Your feedback will help shape future blends, packaging, and products.

You’ll also get early access to new drops, behind-the-scenes updates, and exclusive previews.

Follow us on Instagram or TikTok at @pitaraco, or sign up for the soft-launch crew email list to stay in the loop.

No Refunds

Since each batch is freshly roasted and made to order, and this is a limited launch, all sales are final. Thanks for understanding—and for helping us build something from the ground up.